At a time when Generative AI is disrupting the digital industries and replacing writers and other jobholders, there are many who have begun to doubt SEO as well. Many think if SEO still has a future or if Backlinks are still relevant for website ranking. So, we decided to check if it is still relevant for ranking.

Before I start investigating the matter, first of all, let me confirm that Generative AI has not affected the future of SEOs; rather, it has made SEOs more relevant for the organization, especially those who have expertise in relevant industry niches rather than AI has helped SEOs and made them more smart and time savvy due to automation of some task which was earlier done manually.

Moreover the same thing is also with backlinks. Getting backlinks becomes more important at a time when a large crowd is showing average AI-written content. Authoritative backlinks are and will be more important in the future due to AI disruption because it’s something that AI can’t make or influence. After all, all of these are being done by a human audience, and if there is no audience and followers, there is no value of content; it doesn’t matter how well-written it is.

So, for investing the the backlinks exposure, we decided to do a small experiment with the most popular website(Backlinko) ranking on the first page on Google. And here is the result.

In the above matrix, the Organic traffic is shown by an orange line, and the backlinks are shown in the blue line; you can see how both of them are moving simultaneously. So, this small specimen is a perfect example of how much backlinks are important for your website.